Mercedes Vision AVTR fantasy world 2024

The Mercedes Vision AVTR, inspired by the futuristic world of James Cameron's Avatar, is a groundbreaking concept car that merges cutting-edge automotive technology with sustainable design principles.

This visionary vehicle reflects Mercedes-Benz’s commitment to the future of mobility by prioritizing eco-friendly innovations and enhancing the relationship between driver and machine.

Equipped with organic battery technology, autonomous driving capabilities, and an exterior design that mimics nature’s aesthetics, the Vision AVTR aims to redefine how we interact with our vehicles.

It’s not merely a mode of transport but a glimpse into a world where cars seamlessly blend with the environment, reflecting a harmonious balance between technology, sustainability, and human connection.

In the world of cars, concepts of innovation and future technology come to define development paths and embody the visions of leaders in the automotive industry. The Mercedes Vision AVTR stands out as a symbol of progress that embodies the future vision of cars. It is not just a vehicle, but rather a unique station that combines advanced technology and bold design with a concept inspired by cinema and science fiction.

“Vision AVTR” embodies a remarkable collaboration between Mercedes-Benz and the Avatar team, and this is evident in the car’s name, which means “the extensive relationship between humans and machines,” which reflects Mercedes’ vision of the integration between humans and technology in the future of cars.

“Vision AVTR” is characterized by a design that evokes nature and authenticity with supreme elegance, combining flowing lines and organic shapes to appear like a living being that blends with its environment. Through artificial intelligence and biological interaction technologies, Vision AVTR is considered a turning point in the automotive world toward sustainability and smart technology.

This car features advanced control systems that rely on movement, touch, and communication between the driver and the vehicle, creating a unique and innovative future driving experience. In addition, the “Vision AVTR” features an advanced electric propulsion system based on sustainable energy technologies, embodying Mercedes-Benz’s commitment to preserving the environment and delivering a sustainable and promising future for the automotive industry.

In short, Mercedes Vision AVTR is a symbol of a revolutionary transformation in the automotive world, blending unique design and advanced technology to embody a new concept of driving and human-machine interaction.

At CES 2020, the automotive inventor gave the Mercedes-Benz VISION AVTR – inspired by AVATAR a futuristic look at sustainable mobility for the future. The articulated vehicle connects man, machine, and nature in a way never seen before.

Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, presented the insight with Oscar-winning director and creator of AVATAR, James Cameron, in his keynote speech to about 2,000 spectators in the Park Theater of the Metro. (Goldwyn-Mayer MGM) concept car. Developed in partnership with the creators of one of the most successful films of all time – AVATAR.

In the cover letter “Sustainable Modern Luxury and the Next Chapter”:

• “Mercedes-Benz has always been a luxury brand. Now more than ever, it is about the convergence of luxury and sustainability.”
• “People love the freedom to travel wherever they want at any time. So our point is clear: we respect the limits of our planet – but we don’t want to set new limits to individual mobility.”
• “Our path is decoupling. We mean decoupling, the decoupling of volume growth and resource consumption. We want to achieve these goals with the help of sustainable innovation and technology.”

Jon Landau, Academy Award-winning producer of the AVATAR films, about VISION AVTR during his on-stage talk:

• “Not only is it beautifully designed, but it will also create a closer connection with the driver and his surrounding environment. We hope this will lead to a better understanding of our responsibility to the world we live in.”

Mercedes Vision AVTR inspired by Avatar:

Organic battery technology made from recyclable materials:

The VISION AVTR concept vehicle uses revolutionary battery technology developed using graphene-based organic cell chemistry and is completely free of rare earths and metals.

The battery materials are compostable and therefore fully recyclable. In this way, electric mobility becomes independent of fossil resources. Mercedes-Benz thus emphasizes the great importance of a circular economy in the future, the “circular economy” in the raw materials sector.

Vision of “Zero Impact Car” Mercedes Vision AVTR:

With VISION AVTR, Mercedes-Benz takes a look at the mobility of the far future, combining sustainability, digitalization, people, and machines with the environment.

The concept car describes a desirable future of mobility, where people, nature, and technology are no longer contradictions, but in harmony with each other. Thus, VISION AVTR impressively demonstrates the “zero impact vehicle” vision.

Fusion from inside and outside:

The holistic concept of VISION AVTR combines interior, exterior design, and UX disciplines to an unprecedented extent.

A design language inspired by nature shapes the concept car's appearance. This is evidenced by the elongated, sporty “single arch” design, which merges with the spherical wheel arches. There are 33 multi-directional moving panels – “electronic panels” – at the rear of the vehicle, which enable the VISION AVTR to interact with its surroundings in a whole new way.

Mercedes Vision AVTR and New UX concept:

Digital neurons, which occupants fire when they come into contact with the vehicle and flow from the interior to the exterior skin of the concept vehicle, enable new types of communication with the environment. The interior of VISION AVTR becomes an immersive experience space and conveys a completely new user experience.

By selecting a menu that is displayed on the palm, the traveler can intuitively choose between different functions. For example, the driver can explore the fictional world “Pandora” from the AVATAR films from different points of view.

Narration control and dynamic communication:

Another highlight of VISION AVTR is the controller. The multi-function control on the center console allows the driver to easily control the car by placing his hand on it – provided he does not wish to travel independently.

In combination with the axle arrangement, the new drive enables not only forward and backward movement, but also diagonally. Unlike conventional cars, VISION AVTR can move almost sideways. 30 degrees. The so-called “crab walk” gives the concept car a reptilian appearance and high agility even when it is moving.

World premiere as a video recording on media

You can find the recording of the world premiere with the keynote by Ola Källenius as a video on demand with a lot of additional information about the VISION AVTR and Mercedes-Benz's appearance at CES 2020 in the Mercedes me media events.

In conclusion

Over time, pioneering technological innovations continue to inspire the world with their aspirations for the future, embodying an amazing vision of sustainable technology and the human experience. The Mercedes Vision AVTR is a living symbol of this innovation, combining a unique design with stunning technologies that bridge the digital and natural worlds.

The car is based on the “biological world” concept, combining natural dynamism with advanced technology, creating a unique experience for the driver and passengers. With its sustainable design and reliance on renewable energy, the Vision AVTR represents a bold vision for the future of electric vehicles.

The conclusion of this article reflects a radiance of hope and aspiration towards a more sustainable and advanced technological future, where the beauty of creativity lies in its ability to transform our dreams into tangible reality. The Mercedes Vision AVTR reflects this effort towards a future that combines luxury, innovation, and a deep respect for the environment, inspiring us to look ahead with optimism and confidence in the possibility of creating a better world for generations to come.