Strategies for making money from TikTok

TikTokers with over 100,000 followers tended to make  $200 to $1,000 per month by means of TikTok’s Creator Fund, whereas those with over 1,000,000 followers earn $1,000 to $5,000 (or extra) per 30 days. And a choose few people make upwards of  $100,000 to $250,000 per single post when working with big-name manufacturers (sure, you learn that accurately—a single put-up).

Nonetheless, for the reason that introduction of TikTok’s new Creativity Program Beta in early 2023, creators have discovered the brand new program to be extra profitable, and TikTok says creators could make as much as 10x extra. That’s principally as a result of the brand new program incentivizes creators to create movies longer than one minute.

How do folks make cash on TikTok? Properly, using several methods we’re going to cover 14 of them.

Many of those techniques may be executed by an enterprise, however others require you to make TikTok your corporation. For instance, any model can use TikTok adverts to drive visitors to their e-commerce retailer, however, you’ll want to take a position extra devoted TikTok time into making a living using TikTok’s Creativity Program Beta or by turning into a model ambassador.

You both have an enterprise you promote using TikTok or you're the TikTok enterprise.

Without additional ado, let’s take a look at the right way to make cash on TikTok in 2024.

Methods to Make Cash on TikTok in 2024 

Many of those techniques may be executed by an enterprise, however, others require you to make TikTok your corporation. For instance, any model can use TikTok adverts to drive visitors to their e-commerce retailer, however, you’ll want to take a position extra devoted TikTok time into making a living using TikTok’s Creator Fund or by turning into a model ambassador.

1. Promote Merchandise By TikTok Procuring 

TikTok launched TikTok Procuring in 2021 to empower companies to promote merchandise straight on the platform—no extra sending followers elsewhere to purchase your items. TikTok Procuring provides a procuring tab to your profile, letting customers see merchandise out of your Shopify catalogs. You may as well tag your merchandise in the natural content material you publish to ship viewers over to your retailer.

Don’t be shy. Point out your merchandise to your viewers. Attempt not to go overboard and be over-promotional, but also bear in mind to present your TikTok retailer a shoutout occasionally.

Study Extra:  Instagram business and brand promotion.

2. Drive Gross sales with TikTok Adverts 

Use TikTok adverts to drive visitors again to your website, e-commerce retailer, and even your TikTok Procuring tab. You might run in-feed picture adverts selling your merchandise or get inventive with TopView adverts (fullscreen takeovers) to spice up your TikTok following which may help you make cash on the platform.

You may as well use TikTok as a top-of-funnel useful resource to get customers to enroll in your electronic mail listing or SMS campaigns. This method may help make your TikTok account seem much less sales while nonetheless being an influential income driver.

3. Take part in Affiliate Packages 

You don’t want your services to make cash on TikTok. As an alternative, use affiliate marketing online to hyperlink out to different items and make a proportion of each sale when a person clicks using and makes a purchase order. Right here’s how:

• Place an affiliate hyperlink in your profile then direct visitors out of your natural views to click on the hyperlink.
• Paste coupon codes and URLs in your video descriptions. Customers should copy/paste the hyperlink into their browser.

4. Promote Songs 

Receives a commission to add songs to your movies. Almost every video on TikTok has an accompanying background tune for creators to lip-sync and dance to and artists acknowledge this worth. When you have a sufficient following and engagement, musicians can pay to have you ever promote their music in your songs.

They know in case your video goes viral, their tune goes viral which means extra downloads, live performance tickets, and merch.

For those who’re a musician (or aspiring musicians), you need to use TikTok to advertise your music. TikTok is a spot to sing and dance, so it solely is smart to publish your beats on the platform.

5. Be part of TikTok’s Creativity Program Beta

The  TikTok Creativity Program Beta   (previously generally known as the Creator Fund) is TikTok’s program that pays customers for creating content material. The extra engagement your movies get, the extra TikTok pays you. TikTok needs customers to stay around (to make promoting cash), and so they’ll pay creators who assist in that mission.

You want at least 100K video views within the final 30 days to hitch the Creativity Program Beta. It’s nonetheless a comparatively new thought for TikTok, so anticipate to see this system evolve and alter over the approaching months and years. TikTok says that the “Creativity Program Beta offers you the potential to earn as much as 20 instances of the quantity beforehand supplied by the Creator Fund.”

6. Publish Sponsored Posts 

Manufacturers can pay you to function their services that is referred to as sponsored content material. You don’t have to be a monolithic influencer to get in on the motion. Smaller manufacturers will nonetheless pay good cash to work with micro-influencers who have a strong and engaged group even when it’s not very massive (but).

You possibly can method manufacturers proactively or look ahead to them to achieve out to you. When you have over 100,000 followers and 100,000 video likes within the final 28 days, you possibly can apply to hitch the TikTok Creator Market, a platform that connects high-paying manufacturers with influential creators.

7. Turn into a Model Ambassador 

Model ambassadors operate equally to sponsored content material, however, they assist in extra long-term capability moderately than a one-off put-up. As a model ambassador, you’ll seemingly obtain compensation and free products in trade for a hard and fast variety of movies each week or month. The higher your content material performs, the sweeter your model ambassador deal turns into.

Search for manufacturers you're keen on. Ideally, you will discover a model that helps you broaden your community, obtain gear (you really like), make cash, and have enjoyment. Most companies have unique ambassador software pages on their website, so poke around your favorite manufacturers to see if they've any attractive applications.

8. Begin a Patreon 

Provide free content material using your TikTok account, however, entice your followers to help you on Patreon to unlock premium content material. This is perhaps:

• Behind-the-scenes peeks
• Unique content material
• SWAG
• Private time with you
• Reside chats and hangouts
• Neighborhood entry
• Public shoutouts

Get inventive. If you construct a loyal following, they’ll need everything you may get. Nonetheless, simply make sure you put in the time to make your Patreon content material invaluable and worthwhile you don’t need anybody to remorse their buy after signing up.

9. Discover New Purchasers 

TikTok may be a superb platform to construct your freelancing or consulting enterprise. Publish partaking content material to construct your viewers, after which promote your providers. A follower may want your assistance, or phrase of mouth may lead you to a different consumer.

For those who construct websites for a residing, function a few of your tasks on TikTok. For those who’re an electronic mail advertising and marketing advisor, publish among the cool campaigns you’ve created.

With sufficient creativity, you may make any enterprise (from plumbing to accounting to software programs) thrilling on TikTok. You simply must let your character free and have some enjoyment that’s what TikTok is all about.

10. Construct and Promote TikTok Accounts 

Have a knack for constructing audiences rapidly? Do it for a residing.

Many creators and companies love a headstart on TikTok. For those who can quickly construct TikTok followings, you’ll have an inventory of potential consumers.

Take into consideration potential industries that may need to buy a profitable TikTok account. You may battle to promote an account targeted on cat GIFs (or possibly not) nonetheless, an unboxing profile or account targeted on vehicles would seemingly promote a lot sooner.

Steer away from making any of those accounts private. You don’t need followers to turn hooked up to your face or title. As an alternative, focus your content material on the topic materials. This could generally make it difficult to develop an account, however, that doesn’t cease folks like  23-year-old Ramy Halloun from making $120,000 executing the identical approach on Instagram.

11. Work with Influencers and Fellow Creators 

You don’t want an enormous following to make cash on TikTok you possibly can simply leverage the inventive minds who’ve completed the arduous work of constructing loyal audiences. Associate with influencers to advertise your TikTok account or sponsor your merchandise.

An easy shoutout from a suitable individual might make or break your corporation. Keep in mind that Elon Musk skyrocketed Dogecoin’s worth by 600% in a single week. That’s an instance of unintentional influencer advertising and marketing.

12. Obtain Donations By Reside Gifting 

If you stay streaming on TikTok, your followers can ship you coin donations (which may be traded for money). Create superb stay streams, appeal to an enormous number of viewers, and watch the cash begin pouring in.

Nonetheless, remember that actively soliciting presents is an enormous no-no per TikTok’s community guidelines. The trade must be pure and natural.

You want 1,000+ followers (and should be at least 16) to go stay on TikTok, and you must be 18 or older to earn reward factors.

13. Elevate Cash By Crowdfunding 

Folks like to take part in crowdfunding campaigns—whether or not that’s financially backing your mission on Kickstarter or supporting a trigger on GoFundMe. Crowdfunding is projected to develop to  $43.48 billion worldwide by 2028.

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And the success charge isn’t unhealthy, either. The common success charge of crowdfunding campaigns is a whopping 22.4%, which isn’t unhealthy when you think about that just 10% of startups succeed.

We advocate (when attainable) launching a crowdfunding marketing campaign associated with your TikTok account’s content material. It’s unusual when a horse-loving profile tries to boost cash for a revolutionary new board recreation on Kickstarter. Nonetheless, nearly any model can elevate cash for those in want. For instance, no one will fault your model for attempting to boost funds for an orphanage, even when your account is targeted at nation music lip-syncing.

14. Acquire Ideas 

For those who don’t have tasks or merchandise in thoughts, contemplate asking for ideas. It’s a superb approach for your viewers to help your account and hold the content material flowing.

Gathering recommendations on TikTok is much like opening up your guitar case whilst you carry out on the facet of the road—or how Wikipedia asks you to donate each time you go to the website.

Several tipping platforms make the method fast and simple:

• Venmo: Simply use somebody’s Venmo hyperlink, username, or QR code to go to their profile and make a donation.
• Buy Me a Coffee: Purchase Me a Espresso is an easy, enjoyable approach for your viewers to say thanks. You need to use the platform for one-time donations or ongoing memberships.
• Tipeee: Tipeee wins for being essentially the most user-friendly and likewise provides a good quantity of options. You possibly can create a web page to showcase your profile, replace tippers, show rewards, and let the group interact.

15. Seek the advice of a Model 

In 2024, increasingly more manufacturers are investing in TikTok as the following nice social channel to market their merchandise and campaigns. Why not spend their funds with you?

For those who set yourself as a TikTok professional, you possibly can seek the advice of companies on everything from the right way to create content material that can go viral to which varieties of influencers to companion with.

Development and attainment are going to be the first outcomes for consulting purchasers dipping their toes within the TikTok world. Be their information, in order that they don’t make foolish errors and communicate the suitable language for the platform’s viewers.

16. Spend money on TikTok Spark Adverts 

TikTok Spark Ads are a local advert format that enables advertisers to make use of natural TikTok posts for promotion. You need to use your personal posts or others’ posts (with their authorization) for these adverts. The interactions gained throughout the promotion are credited to the unique natural posts, which may improve the model picture and engagement charges.

Customers can work together with Spark Adverts by clicking on CTA buttons, advert captions, profile pictures, nicknames, and more, driving them to numerous touchdown pages or profiles, which may doubtlessly result in monetization using elevated visibility, followers, and engagement.

17. Don’t Make Cash on TikTok 

Certain, you may make cash on TikTok by following the 16 methods above. Nonetheless, TikTok is, in the beginning, a leisure platform, and your viewers can sniff out those who are attempting to make quick money.

As an alternative, take into consideration TikTok as a strategy to saturate your model with broad viewers. Certain, that’s not as tangible as a one-off sale from a hyperlink in a bio click on, however, you’ll be extra targeted on producing momentum than justifying it as a gross sales instrument.

We interviewed  Justin Flom, the “most considered magician on the planet,” who’s amassed 30 billion views on YouTube, FB, and TikTok. Right here’s what he mentioned about creating short-form content material.

“No matter what you need to promote […] it's a must to suppose, ‘How can I make this content material essentially the most partaking to make any individual end that content material?’”

“No matter you need to promote it's a must to suppose, ‘How can I make this content material essentially the most partaking to make any individual end that content material?’”

So, if you wish to have an enduring impression on TikTok, you must entertain your viewers first, earlier than you concentrate on making a living.

TikTok Cash-Making FAQs 

We’ve seen fairly several questions floating around our group and the web about making a living on TikTok. Under, we’ll cowl a number of you seemingly have.

Develop Your Enterprise with TikTok Adverts 

Proper now, TikTok is rising manufacturers and companies sooner than anything we’ve seen. Nevertheless, it’s not too late to leap on the bandwagon. Reduce using the noise and competitors with  TikTok adverts. Not acquainted? Don’t fear we now have a free masterclass to get you up and working.

Gerardo Perez founding father of “Advertising&” a TikTok digital company, will present you with the right way to create your first high-converting advert from beginning to end, even for those who are a complete newbie. Plus, you’ll see why reposting profitable FB & Instagram adverts on TikTok doesn’t work and what Gerardo recommends you do as an alternative.